As a new year dawns, I’m not really one to make New Years’ Resolutions, but I do like to reflect upon the previous year and also make both business and personal goals for the year ahead.
2015 was a massive year for Rachel Sherman Photography. I photographed just over 100 sessions throughout the year and also shot 10 weddings. I sold my other publishing/newspaper business to focus on photography full-time and even custom-built my own newborn photography studio.
In doing so, I decided that the focus for my business going forward would be to specialise in both wedding and newborn photography – or life’s ‘new beginnings’ as I like to call it!
I was awarded with a Highly Commended prize in the North West and New England Bride’s Choice Awards and was also recognised as an Accredited Professional Photographer with the Australian Institute of Professional Photography, after having my portfolio undergo extensive assessment by industry professionals.
Within my business, I had set myself several benchmark and financial goals – most of which I met (although I still need to work on staying within a set allowance for prop purchases!!)
So, going forward, I’m also in the process of setting myself my goals for the coming year and updating my business plan.
There will be a few minor changes for the business in 2016, including the introduction of set terms and conditions for photography sessions – which will clearly set out when deposits are required, when final payments are required and other such regulatory conditions.
I will also be limiting my weekend work. My family is my number one priority and with my husband running the farm and my daughter starting school this year, our weekends are precious. I am now photographing full-time, so am able to schedule sessions five days a week. Of course I understand that some people can only make weekends. So, I will be working certain weekends each month, however an additional fee for weekend sessions is likely.
I am also in the process of putting together some new all-inclusive ‘First Year’ packages for bubs. A great way to document the first year of your bub’s life!
And finally – something that I’m not sure whether I am excited about or a bit fearful of….I will be doing my best to encourage clients to purchase wall-art as part of their product options after their sessions. Now, I hate doing sales at the best of times, but what I am quite passionate about it displaying your images. If you’ve gone to the trouble of having a photoshoot, you should invest in some amazing wall-art to showcase the amazing moments captured during your session.
Believe me, you will be so happy you’ve done it – to have a big canvas on your wall will be something you will show off to everyone who walks into your home.
I only use suppliers who have superior quality products (because that’s what my clients deserve).
And finally, I will continue to work towards my professional development, attending various workshops and conferences, learning more about not only the artistic side of photography, but the business side as well.